So I’ve dabbled with the podcasting thing before, both here and on my family blog. Last week, since some friends of mine are heading into Chicago to attend a music festival with me, I began a podcast where I put on an hour-long radio show featuring music. The subject matter is pretty contained: I don’t talk tech, I don’t wax politic (at least not overtly) — I only talk about the music being played and any anecdotes related to the song, both historical and personal, since I’m kind of a music buff. If you’re curious, you can check it out. I can share how I put it together in comments or offline.
I emailed all of my friends and acquaintences. Maybe 200+ people (I have a lot of actual friends). And of that number, only six people seem to have signed up. Instead of handling the feed myself as I would have using podPress for WordPress, I signed up for FeedBurner, which provides stats on my podcast — who’s signing up via email vs. iTunes vs. Other, how many clicks back to the site have there been, how many downloads of the .mp3 files, etc. But 6 out of 200 is only 3%. I would have thought I’d get better results.
Then a friend of mine called me up yesterday, about a week after I first launched the podcast. She didn’t know what the whole podcasting thing was about, and was confused. So I made my friends a video on how to add my podcast to iTunes, now perhaps better understanding that while most of my oldest friends own iPods… they may never have downloaded a podcast. It might sound weird to this audience, but just think of it as an adoption challenge I didn’t see coming.
I sent the video to my friends, and the numbers the next day? They went DOWN.
Maybe it’s just a bad podcast. Don’t know. But as long as I have my six regular listeners, I’ll keep doing it.