You’re on LinkedIn. You were cajoled to sign up for Facebook by friends and family, and now you’re talking about doing more “work” stuff on it. You keep hearing about Twitter and you’re finally starting to look into that. And now, out of nowhere, there’s this new kid on the block that’s got everybody a-flutter […]
How can we keep experts engaged, responsive and contributing to the greater network? Will a tie to some greater sense of “social responsibility” be enough? What intrinsic motivations keep them in the loop?