Richard Buchanan @ #COINs2010

Buchanan discusses the problem that has motivated the convergence as well as the concepts and practical methods of practice that students of communication design, industrial design, and interaction design have as resources for meeting the new opportunities. In particular, he focuses attention on “design entrepreneurship” as a central way of building the bridge to management. There are many wicked problems embedded in the convergence of design and management, and it is important to learn how to navigate them in design practice.